Why Google+ Failed? – On the 2nd of April 2019, Google the company that supports Android and is the biggest search engine and provides various services that makes life easier has shut down Google+ for good.
In the beginning, Google+ was an attempt by Google to take on other popular social media platforms such as Facebook and Twitter. But unfortunately, Google+ has met its ill-fate and faced dire odds even from the very beginning.
This announcement has caused confusion among many Google users, which most of them are even unaware that they had joined the social network in the first place.
Google acknowledges that Google+ failed to meet the expectations the company has for users’ growth.
Google’s Ben Smith once wrote in October 2018 stating “While our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption and has seen limited user interaction with apps,”.
Google also shows the world a pretty darning statistic, saying that up to 90% of Google+ users sessions are less than 5 seconds.
Today we’ll cover some important factors which eventually led Google+ to its end.
Why Google+ failed in the first place
Lack of “grand vision”
A former Google employee Morgan Knutson has spilled the beans on the internal working of Google+. One of the many problems Google+ had was the lack of a grand vision.
Google’s vision for Google+ was based on the fear of losing the race to Facebook. This vision has distracted Google from creating something genuinely unique instead.
Other than that, Knutson said that all the teams worked on their modules separately with no knowledge of the project’s grand vision.
Quite the opposite of what Google+ promises (which is a social media product), Google+ was more company friendly product than user friendly products.
Many parties including Google employees, felt that Google+ was to solve the company’s own problem. Rather than delivering quality products to the users, making users’ life more meaningful.
Instead, Google+ eventually ensured that Google did not have to manage profiles from its multiple services and apps. Google+ login connected users automatically to other Google services.
A leak that affected up to 500,000 accounts, allowed third-party applications to access data marked as “private”.
The company started to plan the shutdown for the last August 2019, but when another data leak happen which gave apps access to non-public information it advances the shutdown date to April 2019.
What do you think? do you like it or don’t like it when Google shut down Google+?
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